Every Nigerian business owner knows the “dry season” of sales. To keep your business afloat when customers are spending less:

Build a Cash Buffer: During peak months (like December), set aside 10% specifically for the slow months.

Cut Non-Essential Overhead: Review subscriptions, excess electricity use, or minor luxury costs.

Offer “Slow Season” Promos: Discount old stock to keep cash moving, even if margins are lower.

Negotiate with Suppliers: Ask for extended credit terms based on your history of loyalty.