Every Nigerian business owner knows the “dry season” of sales. To keep your business afloat when customers are spending less:
Build a Cash Buffer: During peak months (like December), set aside 10% specifically for the slow months.
Cut Non-Essential Overhead: Review subscriptions, excess electricity use, or minor luxury costs.
Offer “Slow Season” Promos: Discount old stock to keep cash moving, even if margins are lower.
Negotiate with Suppliers: Ask for extended credit terms based on your history of loyalty.

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